Customer Preference and Adoption towards Mobile Banking
Authors-K Suganth, S Sajeev, Ms. A. R. Sri Ranjani
Keyword-Banking Technology, Mobile banking adoption, customer preference convenience.
As technology advances, the banking sector is always changing. The banking industry now has the chance to use mobile phones to access services thanks to the development of the internet and its widespread use. The goal of this study is to investigate the factors that en-courage bank customers to use mobile banking. The study also identifies the services that drew banking clients. In this context, 65 sample respondents who were conveniently chosen provided primary data. Customers primarily favor the bill payment option provided by mo-bile banking, according to the findings of the ranking technique and factor analysis. Addi-tionally, the majority of respondents cited safety and security as the main reason influencing their adoption of mobile banking.
Doi-[http://doi.org/10.5281/zenodo.20617293]