A Study on How Free Samples Influence Customer Purchase Decisions
Authors-Ms. Prateeksha. C, Ms. Thrisha S, Mrs. Jeya Padma Deepa I
Keyword-Free Samples, Consumer Behavior, Purchase Decision, Sales Promotion, Brand Awareness, Marketing Strategy.
In today’s highly competitive market environment, businesses constantly seek effective promotional strategies to attract and retain customers. One such widely used strategy is the distribution of free samples. Free samples allow customers to experience a product before making a purchase decision, thereby reducing perceived risk and increasing trust in the brand. This study aims to examine how free samples influence customer purchase decisions, attitudes, and brand perception. The research analyses consumer behaviour in response to free sample promotions and evaluates their effectiveness as a marketing tool. The study also explores the advantages and disadvantages of free sampling, its scope, and importance in modern marketing practices. Primary and secondary data sources are used to understand consumer responses. The findings indicate that free samples significantly impact purchase intention, brand loyalty, and word-of-mouth promotion, making them a powerful strategy when implemented effectively.
Doi-[http://doi.org/10.5281/zenodo.20617339]