A Study on Customer Preference And Satisfaction Towards Online Shopping
Authors-Mr. Siddarth. C, Mr. Dinesh. P, Dr. Prabhakaran. K
Keyword-Online Shopping, Customer Preference, Customer Satisfaction, E-commerce, Consumer Behavior.
Online shopping has emerged as a significant component of modern retail due to rapid technological advancements and increased internet accessibility. This study focuses on analyzing customer preference and satisfaction towards online shopping. It examines the factors influencing customer choices, such as convenience, product variety, pricing, dis-counts, and user-friendly interfaces. The study also highlights the key determinants of cus-tomer satisfaction, including product quality, delivery services, payment security, return policies, and customer support. Furthermore, it explores the relationship between customer preference and satisfaction, emphasizing how meeting customer expectations leads to loyal-ty and repeated purchases. Despite its advantages, online shopping faces challenges like delivery delays, product mismatches, and security concerns. The study concludes by sug-gesting measures to improve service quality and enhance customer experience. Overall, understanding customer behavior is essential for the growth and sustainability of online retail businesses.
Doi-[http://doi.org/10.5281/zenodo.20617241]