The Role of Data Analytics in E-commerce Strategy
Authors-Dr. Manish Singh
Keyword-Data analytics; e-commerce; marketing professionals; customer segmentation
Abstract-In the fast-paced world of e-commerce, understanding customer behavior and preferences is crucial for success. As online shopping continues to grow, businesses are increasingly turning to data analytics to enhance customer experience, drive sales, and maintain a com-petitive edge. Data analytics is the process of collecting and analyzing large amounts of information. In e-commerce businesses, data analytics involves collecting data about con-sumer habits and website performance to improve the online shopping experience and increase sales. Marketing and sales strategy professionals might use data analytics plat-forms, which connect to the company's online retail store, related webpages, social media accounts and hosted advertisements to gather data for analysis. Many analytics programs provide insights in real time, allowing marketers to adjust campaigns in response to cus-tomer behavior. E-commerce companies sell products and services on their websites, at-tracting customers through advertisements and social media campaigns. They often employ digital marketing professionals to create compelling content and plan marketing campaigns to generate revenue. If you're a marketing professional, learning about the role of data analytics in online retail can help you improve your marketing strategies and increase revenue.